Working With The Beach Boys
By DJ M on August 30th, 2006
In Brian Wilson/B. Boys
CITIZENS' VOICE Jim Della Croce has been the publicist for The Beach Boys for the last six years. He owns a public relations firm called The Press Office.
The Beach Boys are touring 150 days this year and are “through the roof” with concert sales, said Della Croce.
“The Beach Boys are pretty hardy. They’re not ones to cancel shows if the shows can be played. From a performance standpoint, they’re pros,” Della Croce said.
He recently joined the founding members of The Beach Boys, including Mike Love, Brian Wilson and Al Jardine, on rooftop of the landmark Capitol Records building in Hollywood for a ceremony celebrating the double-platinum designation for sales of more than 2 million units of “Sounds of Summer: The Very Best of The Beach Boys.”
“The album is on route to triple platinum and we believe it’s going to get there,” Della Croce said. “That’s huge in this day and age for their record to be on the charts as long as it has. It really marks a comeback for the band.”
Love is the only original member of The Beach Boys. Bruce Johnston has been with the band for more than 40 years. Other band members include Randell Kirsch, John Cowsill, Tim Bonhomme, Chris Farmer, Scott Totten and Mike Kowalski.
Della Croce considers himself lucky that he gets to interact with the people “who really shaped my interest in pursuing a career in the music business.”
“They deserve to be Rock and Roll Hall of Famers. They hop around the country and the world like we would our neighborhood,” Della Croce said. “It’s absolutely a full year and always a great adventure.”
In addition to The Beach Boys, Della Croce’s public relations firm also has represented a number of other famous artists, including Bad Finger, John Anderson, Vince Gill, Martina McBride, Bad Company, Grand Funk Railroad and Waylon Jennings.